Why Doing What You Love Is Not Enough
November 3, 2010 § 9 Comments
Have you heard this? “Do what you love and you will achieve success!”
It is a familiar phrase. Something we’ve heard from school, from work, from seminars, and from TV or even perhaps from our family.
The problem is, it is not accurate. And it can be misleading.
Forgive me for being straightforward about this. But it is not enough to do what you love in order to be a success. By success, I mean that what you do or what you offer adds significant value to many people. Enough for them to be fans or advocates of your “good news”. Enough for them to buy-in to you.
You can try to interview people and you will find out that some of them claim to do what they love but are lost in terms of adding significant value to others.
There are people who love to sing but yikes! Please give me earplugs.
There are those who love teaching but my, my, I’d rather step out of class and read the book, so boring!
There are resto owners, trying hard to cook, self-proclaimed chefs, you try the food, then you find yourself texting everyone to avoid the place.
And there are chefs trying to manage restos even if they are not equipped to do so, poor service.
You must find what you love and do it. But you must also develop the skills. You must become really good at it. Aim for expertise. The kind of expertise that adds value. If you do what you love and become an expert in it, getting the buy-in from others will not be difficult.
But if you are also aiming for financial rewards then you must add one more ingredient. Create a money machine that suits your expertise. Learn to attract your target market.
Accept it. Doing what you love is only phase one. It is not enough!
Do what you love. But be an expert. Then design your money machine.
© Ed Pilapil Jr. 2010